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#902828#902828

#902828 color code is #902828. Use this page to get all code formats, explore shades and tints, and find colors that work with #902828.

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Explore #902828

#902828 Accessibility & WCAG Contrast

Relative luminance of #902828 is 0.0760. Its WCAG contrast ratio is 8.33:1 against white and 2.52:1 against black. Use the card with the higher ratio for body text.

The quick brown fox
#902828 on white8.33:1AAA
The quick brown fox
#902828 on black2.52:1Fail
The quick brown fox
White on #9028288.33:1AAA
The quick brown fox
Black on #9028282.52:1Fail

#902828 — Frequently Asked Questions

What is the hex code for #902828?+
The hex code for #902828 is #902828. In RGB it's rgb(144, 40, 40), and in HSL it's hsl(0, 57%, 36%).
What is the RGB value of #902828?+
#902828 in RGB is (144, 40, 40). Written in CSS: rgb(144, 40, 40).
What is the CMYK value of #902828?+
#902828 converts to CMYK(0%, 72%, 72%, 44%) for print. Hex equivalent is #902828.
Is #902828 a warm or cool color?+
#902828 (#902828) is a warm red — its hue sits at 0° on the color wheel, placing it in the warm part of the spectrum.
What color family does #902828 belong to?+
#902828 belongs to the red family. Its HSL is 0°, 57%, 36% — a warm tone within the broader red group.
Is #902828 accessible for body text on a white background?+
#902828 on white reaches a WCAG contrast ratio of 8.33:1 — passes WCAG AAA for body text on white.
What is the closest Pantone match for #902828?+
The nearest Pantone match for #902828 (#902828) is 7620 C Deep Cherry, calculated by Euclidean RGB distance over the Pantone Matching System.

How to use #902828 in design

Practical guidance for using #902828 (#902828) across four design contexts, derived from its hue, lightness, saturation, and WCAG contrast.

Web & UI design

Use #902828 (#902828) as primary text or icon color on white backgrounds — at 8.3:1 contrast it passes WCAG AAA for body copy. Avoid placing #902828 text on dark surfaces; the contrast drops below the AA threshold.

Branding & identity

As a brand color, #902828 (#902828) reads as balanced and approachable and versatile across product tiers. It fits naturally into food, alerts, sports, romance, energy drinks. Pair it with a higher-contrast accent (warm if red runs cool, cool if it runs warm) for visual hierarchy. Test legibility on both your logo and small UI text before locking it in — saturation that works on a 200px logo can feel overpowering at favicon scale.

Fashion & apparel

#902828 flatters warm-leaning skin tones (golden, peach, olive undertones) and works well in spring/summer collections. It pairs naturally with warm neutrals (cream, camel, brown, olive) and contrasts effectively with denim or navy. As an accent piece — scarf, bag, shoes — #902828 can carry an entire neutral outfit; as a head-to-toe color it can overwhelm and is best reserved for evening or statement pieces.

Interior design

#902828 works as either a primary wall color or a strong accent — versatile across most rooms. As a wall color it pairs with white trim and warm wood; as an accent (sofa, chair, large art) it lifts a neutral room without overwhelming it. Test a large swatch against your room's natural light at three times of day before committing — mid-tone colors shift more than light or dark colors do.

Brands that use #902828

Major brands whose official palette contains a color within ~30 RGB units of #902828 (#902828). Click through for the full brand color guide.

Gucci#9B1A1A · Gucci Red