Home / 2026 Color Trends

The 2026 Pinterest Color Palette

Pinterest's 2026 Palette codifies the five colors people are searching, saving and pinning right now: Cool Blue, Jade, Plum Noir, Wasabi, and Persimmon. Below, hex codes, search-growth stats, and where each one fits in fashion, interiors, branding and web design.

#D7EFFF

#AEB8A0

A pale, glacial blue that reads as digital, modern, and quiet — the antidote to maximalism.

↑ 85% increase in 'cool blue' searches

Pinterest 2026

Jade

#AEB8A0

A muted green between mint and moss — the kitchen-and-bath color of 2026.

↑ muted-green searches sustained growth through 2025-26

Pinterest 2026

Plum Noir

#351E28

A near-black plum with burgundy and brown undertones — moody maximalism's hero color.

↑ 220% increase in 'dark plum' searches

Pinterest 2026

Wasabi

#E9F056

An electric chartreuse in the yellow-green spectrum — 2026's loudest color.

↑ 175% increase in 'chartreuse green' searches

Pinterest 2026

Persimmon

#FF5C34

A red-orange between tangerine and tomato — 2026's warmest standout color.

↑ 100% increase in 'persimmon aesthetic' searches

How Pinterest builds its annual palette

Pinterest analyses billions of searches and saves from its 600M monthly users to identify rising colors before they hit mainstream. The 2026 Palette singles out shades whose search volume has climbed faster than the broader category — Plum Noir's 220% growth is the largest jump in any 2026 trend list. Use these colors for product launches, editorial moodboards, and content that wants to feel current right now.