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Luxury Fashion · Est. 1921

Gucci Brand Colors

Gucci's iconic green-red-green Web stripe and deep equestrian browns signal Italian heritage, maximalist luxury, and bold creative provenance.

Gucci Green#1E5C37Gucci Red#9B1A1AGucci Gold#BFA06EGucci Dark Brown#2C1A0E

Gucci Color Palette

ColorNameHexRGBCMYKPantoneUsage
Gucci Green30,92,5567,0,40,64356 CWeb stripe, logo, brand materials
Gucci Red155,26,260,83,83,39188 CWeb stripe center, accent materials
Gucci Gold191,160,1100,16,42,254525 CHardware, interlocking GG logo, packaging
Gucci Dark Brown44,26,140,38,64,83Black 4 CLeather goods, equestrian-heritage materials

Gucci Color Story

Gucci's green-red-green Web stripe was inspired by the girth straps of horse saddles — a nod to founder Guccio Gucci's experience as a hotel porter handling fine equestrian luggage. The stripe became one of fashion's most recognizable patterns. Under creative director Alessandro Michele (2015–2022), Gucci leaned into its maximalist heritage, using the green-red palette as a canvas for bold, eclectic design statements that redefined luxury for a new generation.

Use Gucci Colors in CSS

CSS Variables
:root {
  --gucci-gucci-green: #1E5C37;
  --gucci-gucci-red: #9B1A1A;
  --gucci-gucci-gold: #BFA06E;
  --gucci-gucci-dark-brown: #2C1A0E;
}

Frequently Asked Questions

What are Gucci's brand colors?▼

Gucci's primary brand colors are Gucci Green (#1E5C37), Gucci Red (#9B1A1A), and Gucci Gold (#BFA06E). The green-red-green Web stripe pattern and the interlocking GG logo in gold are the most recognizable applications of the brand's colors.

What is the Gucci Web stripe color?▼

The Gucci Web stripe is a green-red-green tricolor pattern. The green is #1E5C37 and the center red is #9B1A1A. This stripe was inspired by equestrian saddle girth straps and has been a Gucci signature since the 1950s.

What is Gucci gold hex code?▼

Gucci's gold hardware and logo color is approximately #BFA06E. This warm, slightly muted gold (Pantone 4525 C) appears on interlocking GG hardware, logo lettering, and product embellishments.

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