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#28A888#28A888

#28A888 color code is #28A888. Use this page to get all code formats, explore shades and tints, and find colors that work with #28a888.

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Explore #28A888

#28A888 Accessibility & WCAG Contrast

Relative luminance of #28A888 is 0.3023. Its WCAG contrast ratio is 2.98:1 against white and 7.05:1 against black. Use the card with the higher ratio for body text.

The quick brown fox
#28A888 on white2.98:1Fail
The quick brown fox
#28A888 on black7.05:1AAA
The quick brown fox
White on #28A8882.98:1Fail
The quick brown fox
Black on #28A8887.05:1AAA

#28A888 — Frequently Asked Questions

What is the hex code for #28A888?+
The hex code for #28A888 is #28A888. In RGB it's rgb(40, 168, 136), and in HSL it's hsl(165, 62%, 41%).
What is the RGB value of #28A888?+
#28A888 in RGB is (40, 168, 136). Written in CSS: rgb(40, 168, 136).
What is the CMYK value of #28A888?+
#28A888 converts to CMYK(76%, 0%, 19%, 34%) for print. Hex equivalent is #28A888.
Is #28a888 a warm or cool color?+
#28A888 (#28A888) is a transitional teal — its hue sits at 165° on the color wheel, placing it in the transitional part of the spectrum.
What color family does #28a888 belong to?+
#28A888 belongs to the teal family. Its HSL is 165°, 62%, 41% — a transitional tone within the broader teal group.
Is #28a888 accessible for body text on a white background?+
#28A888 on white reaches a WCAG contrast ratio of 2.98:1 — below the AA threshold (4.5:1) for normal body text. Reserve for large headings or pair with a darker variant.
What is the closest Pantone match for #28a888?+
The nearest Pantone match for #28A888 (#28A888) is 7465 C Bright Jade, calculated by Euclidean RGB distance over the Pantone Matching System.

How to use #28A888 in design

Practical guidance for using #28a888 (#28A888) across four design contexts, derived from its hue, lightness, saturation, and WCAG contrast.

Web & UI design

#28A888 (#28A888) works well as a background color in dark UIs or as a button fill paired with white text — at 7.0:1 against black it's AAA-accessible for body text reversed onto it. Don't use it for text on a white background; 3.0:1 contrast won't pass AA.

Branding & identity

As a brand color, #28A888 (#28A888) reads as balanced and approachable and versatile across product tiers. It fits naturally into tech, healthcare, modern professional services. Pair it with a higher-contrast accent (warm if teal runs cool, cool if it runs warm) for visual hierarchy. Test legibility on both your logo and small UI text before locking it in — saturation that works on a 200px logo can feel overpowering at favicon scale.

Fashion & apparel

#28A888 flatters cool-leaning skin tones (pink, rosy, blue undertones) and works best in autumn/winter collections. Pair it with cool neutrals (charcoal, slate, off-white, black) and it works as a sophisticated alternative to navy. Deep cool tones photograph richly under indoor light and read as quiet luxury — strong choice for eveningwear.

Interior design

#28A888 works as either a primary wall color or a strong accent — versatile across most rooms. As a wall color it pairs with white trim and warm wood; as an accent (sofa, chair, large art) it lifts a neutral room without overwhelming it. Test a large swatch against your room's natural light at three times of day before committing — mid-tone colors shift more than light or dark colors do.

Brands that use #28A888

Major brands whose official palette contains a color within ~30 RGB units of #28a888 (#28A888). Click through for the full brand color guide.

Slack#2EB67D · Slack Green