Home/Brand Colors/Slack
Technology / Productivity · Est. 2009

Slack Brand Colors

Slack's vibrant four-color aubergine and multi-toned palette makes workplace communication feel lively, human, and anything but boring.

Slack Color Palette

ColorNameHexRGBCMYKPantoneUsage
Slack Aubergine74,21,750,73,0,71259 CPrimary brand color, logo background, marketing materials
Slack Blue54,197,24077,17,0,6306 CLogo multicolor element
Slack Green46,182,12580,0,45,293272 CLogo multicolor element
Slack Red224,30,900,87,60,12207 CLogo multicolor element
Slack Yellow236,178,460,24,80,7130 CLogo multicolor element

Slack Color Story

Slack's logo is a multi-directional pinwheel made from four interlocking shapes in four bright colors, all set against a deep aubergine. The playful multi-color approach signals that Slack is a tool for human collaboration — not a cold enterprise platform. The aubergine background is distinctive in a market dominated by blues and greens, making Slack immediately recognizable at a glance.

Use Slack Colors in CSS

CSS Variables
:root {
  --slack-slack-aubergine: #4A154B;
  --slack-slack-blue: #36C5F0;
  --slack-slack-green: #2EB67D;
  --slack-slack-red: #E01E5A;
  --slack-slack-yellow: #ECB22E;
}

Frequently Asked Questions

What is Slack's primary brand color hex code?

Slack's primary brand color is Aubergine with the hex code #4A154B. This deep purple-brown appears as the background of the Slack logo and in brand marketing materials.

What are all the Slack brand colors?

Slack uses five brand colors: Aubergine (#4A154B), Blue (#36C5F0), Green (#2EB67D), Red (#E01E5A), and Yellow (#ECB22E). The four bright colors form the logo's pinwheel icon against the aubergine background.

What Pantone is Slack's purple?

Slack's aubergine brand color is closest to Pantone 259 C, with hex #4A154B and RGB value of rgb(74, 21, 75).

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