Slack's vibrant four-color aubergine and multi-toned palette makes workplace communication feel lively, human, and anything but boring.
Slack's logo is a multi-directional pinwheel made from four interlocking shapes in four bright colors, all set against a deep aubergine. The playful multi-color approach signals that Slack is a tool for human collaboration — not a cold enterprise platform. The aubergine background is distinctive in a market dominated by blues and greens, making Slack immediately recognizable at a glance.