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#0D4D9B#0D4D9B

#0D4D9B color code is #0D4D9B. Use this page to get all code formats, explore shades and tints, and find colors that work with #0d4d9b.

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Explore #0D4D9B

#0D4D9B Accessibility & WCAG Contrast

Relative luminance of #0D4D9B is 0.0776. Its WCAG contrast ratio is 8.23:1 against white and 2.55:1 against black. Use the card with the higher ratio for body text.

The quick brown fox
#0D4D9B on white8.23:1AAA
The quick brown fox
#0D4D9B on black2.55:1Fail
The quick brown fox
White on #0D4D9B8.23:1AAA
The quick brown fox
Black on #0D4D9B2.55:1Fail

#0D4D9B — Frequently Asked Questions

What is the hex code for #0D4D9B?+
The hex code for #0D4D9B is #0D4D9B. In RGB it's rgb(13, 77, 155), and in HSL it's hsl(213, 85%, 33%).
What is the RGB value of #0D4D9B?+
#0D4D9B in RGB is (13, 77, 155). Written in CSS: rgb(13, 77, 155).
What is the CMYK value of #0D4D9B?+
#0D4D9B converts to CMYK(92%, 50%, 0%, 39%) for print. Hex equivalent is #0D4D9B.
Is #0d4d9b a warm or cool color?+
#0D4D9B (#0D4D9B) is a cool blue — its hue sits at 213° on the color wheel, placing it in the cool part of the spectrum.
What color family does #0d4d9b belong to?+
#0D4D9B belongs to the blue family. Its HSL is 213°, 85%, 33% — a cool tone within the broader blue group.
Is #0d4d9b accessible for body text on a white background?+
#0D4D9B on white reaches a WCAG contrast ratio of 8.23:1 — passes WCAG AAA for body text on white.
What is the closest Pantone match for #0d4d9b?+
The nearest Pantone match for #0D4D9B (#0D4D9B) is 795 C Pantone 795 C, calculated by Euclidean RGB distance over the Pantone Matching System.

How to use #0D4D9B in design

Practical guidance for using #0d4d9b (#0D4D9B) across four design contexts, derived from its hue, lightness, saturation, and WCAG contrast.

Web & UI design

Use #0D4D9B (#0D4D9B) as primary text or icon color on white backgrounds — at 8.2:1 contrast it passes WCAG AAA for body copy. Avoid placing #0d4d9b text on dark surfaces; the contrast drops below the AA threshold.

Branding & identity

As a brand color, #0D4D9B (#0D4D9B) reads as high-energy and confident and versatile across product tiers. It fits naturally into tech, finance, healthcare, productivity tools (the safe brand-color default). Use it as the primary identity color and pair with one neutral (white, off-white, or near-black). Test legibility on both your logo and small UI text before locking it in — saturation that works on a 200px logo can feel overpowering at favicon scale.

Fashion & apparel

#0D4D9B flatters cool-leaning skin tones (pink, rosy, blue undertones) and works best in autumn/winter collections. Pair it with cool neutrals (charcoal, slate, off-white, black) and it works as a sophisticated alternative to navy. Deep cool tones photograph richly under indoor light and read as quiet luxury — strong choice for eveningwear.

Interior design

#0D4D9B works as either a primary wall color or a strong accent — versatile across most rooms. As a wall color it pairs with white trim and warm wood; as an accent (sofa, chair, large art) it lifts a neutral room without overwhelming it. Test a large swatch against your room's natural light at three times of day before committing — mid-tone colors shift more than light or dark colors do.

Brands that use #0D4D9B

Major brands whose official palette contains a color within ~30 RGB units of #0d4d9b (#0D4D9B). Click through for the full brand color guide.

IKEA#0058A3 · IKEA Blue