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Retail / Furniture · Est. 1943

IKEA Brand Colors

IKEA's bold yellow and blue mirrors the Swedish national flag, projecting Scandinavian heritage, affordability, and cheerful democratic design.

IKEA Blue#0058A3IKEA Yellow#FFDA1A

IKEA Color Palette

ColorNameHexRGBCMYKPantoneUsage
IKEA Blue0,88,163100,46,0,36300 CPrimary brand color, store exteriors, logo background
IKEA Yellow255,218,260,14,90,0116 CLogo lettering, accent color, store signage

IKEA Color Story

IKEA's yellow and blue directly reference the Swedish flag — an intentional choice by founder Ingvar Kamprad to emphasize the brand's Swedish origins and values. The combination creates an energetic, democratic retail identity that feels approachable and unpretentious. The blue conveys reliability and structure, while the yellow signals optimism and affordability — together they say 'good design for everyone.'

Use IKEA Colors in CSS

CSS Variables
:root {
  --ikea-ikea-blue: #0058A3;
  --ikea-ikea-yellow: #FFDA1A;
}

Frequently Asked Questions

What are IKEA's brand colors hex codes?▼

IKEA's two brand colors are IKEA Blue (#0058A3) and IKEA Yellow (#FFDA1A). These colors directly reference the Swedish national flag and are used in the IKEA logo, store exteriors, and brand communications.

Why does IKEA use blue and yellow?▼

IKEA uses blue and yellow because these are the colors of the Swedish national flag. Founder Ingvar Kamprad chose these colors to proudly represent IKEA's Swedish origin and Scandinavian design heritage.

What Pantone colors does IKEA use?▼

IKEA's blue is approximately Pantone 300 C (hex #0058A3) and IKEA's yellow is approximately Pantone 116 C (hex #FFDA1A). Both are high-contrast, saturated colors that maximize visibility on store signage and packaging.

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