Home/Brand Colors/WhatsApp
Messaging / Technology · Est. 2009

WhatsApp Brand Colors

WhatsApp's signature green communicates availability, connection, and the reassuring reliability of staying in touch with the people you care about.

WhatsApp Green#25D366WhatsApp Dark Green#075E54WhatsApp Teal Green#128C7EWhatsApp Light Green#DCF8C6

WhatsApp Color Palette

ColorNameHexRGBCMYKPantoneUsage
WhatsApp Green37,211,10283,0,52,17360 CPrimary brand color, logo, app icon
WhatsApp Dark Green7,94,8497,27,64,563295 CApp header, chat bubbles (sent)
WhatsApp Teal Green18,140,12686,0,43,453282 CSecondary UI elements
WhatsApp Light Green220,248,1989,0,17,3581 CSent message bubble background

WhatsApp Color Story

WhatsApp's green palette is deliberately soothing and reassuring — green universally signals safety, availability ('green means go'), and nature's calm. The primary bright green (#25D366) is recognizable as the WhatsApp icon on billions of phones worldwide. The darker greens in the interface create a sense of privacy and intimacy, like a quiet conversation in a shaded room.

Use WhatsApp Colors in CSS

CSS Variables
:root {
  --whatsapp-whatsapp-green: #25D366;
  --whatsapp-whatsapp-dark-green: #075E54;
  --whatsapp-whatsapp-teal-green: #128C7E;
  --whatsapp-whatsapp-light-green: #DCF8C6;
}

Frequently Asked Questions

What is WhatsApp's brand color hex code?▼

WhatsApp's primary brand green hex code is #25D366. This vivid green is used in the WhatsApp logo and app icon. The darker header green is #075E54 and the interface teal is #128C7E.

What is WhatsApp green in RGB?▼

WhatsApp's primary green in RGB is rgb(37, 211, 102), corresponding to hex #25D366. The Pantone equivalent is approximately Pantone 360 C.

Why does WhatsApp use green?▼

WhatsApp uses green because it conveys availability, safety, and connection. Green psychologically signals 'online' and ready to communicate, which perfectly suits a messaging platform. The color also stands out strongly on the phone home screen alongside the many blue apps competing for attention.

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