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Transportation & Technology · Est. 2009

Uber Brand Colors

Uber's stark black and white identity signals premium service, efficiency, and the quiet confidence of a global mobility leader.

Uber Black#000000Uber White#FFFFFFUber Green#06C167

Uber Color Palette

ColorNameHexRGBCMYKPantoneUsage
Uber Black0,0,00,0,0,100Black CPrimary brand color, logo, Uber Black service
Uber White255,255,2550,0,0,0WhiteLogo on dark backgrounds, app UI
Uber Green6,193,10397,0,56,24354 CUber Eats brand color, confirmation states

Uber Color Story

Uber's evolution from a colorful early brand to its current stark black-and-white identity reflects its positioning shift toward premium, global mobility. The simplicity of pure black and white communicates efficiency and modernity — Uber is the car, not the decoration. The bright green used for Uber Eats provides clear product differentiation while maintaining the parent brand's bold, clean aesthetic.

Use Uber Colors in CSS

CSS Variables
:root {
  --uber-uber-black: #000000;
  --uber-uber-white: #FFFFFF;
  --uber-uber-green: #06C167;
}

Frequently Asked Questions

What is Uber's brand color?▼

Uber's primary brand colors are black (#000000) and white (#FFFFFF). Uber Eats uses a distinct green (#06C167) to differentiate the food delivery product from the core ride-sharing brand.

What is the Uber Eats green hex code?▼

The Uber Eats brand green hex code is #06C167. This vivid green is used exclusively for the Uber Eats product and is not part of Uber's core ride-sharing brand palette.

Why did Uber rebrand to black and white?▼

Uber rebranded to a black-and-white identity in 2018 to signal a mature, premium, globally consistent presence. The minimalist palette removes distraction and lets the service quality speak — similar to Apple's approach in the technology sector.

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