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Social Media · Est. 2006

Twitter / X Brand Colors

Twitter's original blue represented open communication, while the rebranded X uses stark black and white to signal a bold, unfiltered new identity.

X Black#000000X White#FFFFFFTwitter Blue (legacy)#1DA1F2

Twitter / X Color Palette

ColorNameHexRGBCMYKPantoneUsage
X Black0,0,00,0,0,100Black CPrimary brand color post-2023 rebrand, logo, app icon
X White255,255,2550,0,0,0WhiteLogo on dark backgrounds, text
Twitter Blue (legacy)29,161,24288,34,0,52925 CLegacy brand color still used in some contexts

Twitter / X Color Story

The original Twitter blue (#1DA1F2) was chosen to evoke the open sky and the freedom of a bird in flight — perfectly aligned with the bird logo and the platform's original mission of open conversation. After Elon Musk's acquisition and rebrand to 'X' in 2023, the palette shifted to pure black and white, abandoning the friendly blue for a stark, maximalist identity that signals disruption and edge.

Use Twitter / X Colors in CSS

CSS Variables
:root {
  --twitter-x-x-black: #000000;
  --twitter-x-x-white: #FFFFFF;
  --twitter-x-twitter-blue-legacy: #1DA1F2;
}

Frequently Asked Questions

What is the Twitter brand color hex code?▼

The legacy Twitter blue hex code is #1DA1F2. After the 2023 rebrand to X, the official brand colors became black (#000000) and white (#FFFFFF). Many contexts still use the legacy Twitter blue.

What is the X (Twitter) logo color?▼

After the 2023 rebrand, the X logo is black (#000000) on white or white (#FFFFFF) on black, replacing the iconic Twitter bird and its blue color (#1DA1F2).

Why did Twitter change its brand color?▼

Twitter rebranded to 'X' in 2023 under Elon Musk's direction, replacing the bird logo and blue palette with a stark black and white X mark to reflect an ambition to build an 'everything app' beyond microblogging.

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