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Social Media · Est. 2016

TikTok Brand Colors

TikTok's bold black base with vivid cyan and red accents creates a dynamic, electronic identity that mirrors the energy of its viral video content.

TikTok Color Palette

ColorNameHexRGBCMYKPantoneUsage
TikTok Black1,1,10,0,0,99Black CPrimary background, app interface, logo base
TikTok Cyan105,201,20849,5,0,183248 CLogo color shift effect (left)
TikTok Red238,29,820,88,66,7213 CLogo color shift effect (right)
TikTok White255,255,2550,0,0,0WhiteLogo base note shape

TikTok Color Story

TikTok's logo uses a clever color-shift effect where the music note symbol appears three times — in white, red, and cyan — offset slightly to create an RGB channel-split aesthetic familiar from analog TV glitches and lo-fi digital art. This technique signals youthful digital culture and the platform's algorithmic chaos. The black-dominant identity keeps the focus entirely on user-generated content rather than the interface chrome.

Use TikTok Colors in CSS

CSS Variables
:root {
  --tiktok-tiktok-black: #010101;
  --tiktok-tiktok-cyan: #69C9D0;
  --tiktok-tiktok-red: #EE1D52;
  --tiktok-tiktok-white: #FFFFFF;
}

Frequently Asked Questions

What are the TikTok brand colors hex codes?

TikTok uses four brand colors: Black (#010101) for the background, White (#FFFFFF) for the logo base, Cyan (#69C9D0) for the left color-shift, and Red (#EE1D52) for the right color-shift effect in the logo.

What is TikTok's red color hex code?

TikTok's red accent color hex code is #EE1D52. This vivid pink-red is one of two accent colors in the TikTok logo's color-shift effect, paired with cyan (#69C9D0).

Why does TikTok use a color-split logo effect?

TikTok's color-split logo references the RGB channel separation effect associated with CRT screens, analog glitches, and lo-fi aesthetics popular in Gen Z visual culture. The effect signals TikTok's roots in remixed digital media and its focus on raw, unfiltered content.

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