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Automotive / Technology · Est. 2003

Tesla Brand Colors

Tesla's clean red and white palette communicates speed, innovation, and the electric energy that powers its mission to accelerate sustainable transport.

Tesla Red#CC0000Tesla White#FFFFFFTesla Dark#1E1E1E

Tesla Color Palette

ColorNameHexRGBCMYKPantoneUsage
Tesla Red204,0,00,100,100,20186 CPrimary brand color, logo, vehicle accents
Tesla White255,255,2550,0,0,0WhiteBackground, logo on dark surfaces
Tesla Dark30,30,300,0,0,88Black 6 CWebsite backgrounds, dark interface

Tesla Color Story

Tesla's deep red (#CC0000) is less aggressive than a pure red — it carries a sense of engineered precision and controlled power rather than raw urgency. Against the clean white and black backgrounds that dominate Tesla's website, the red reads as refined energy. The brand's visual restraint mirrors the vehicle design philosophy: performance achieved through elegant simplicity, not loud decoration.

Use Tesla Colors in CSS

CSS Variables
:root {
  --tesla-tesla-red: #CC0000;
  --tesla-tesla-white: #FFFFFF;
  --tesla-tesla-dark: #1E1E1E;
}

Frequently Asked Questions

What is the Tesla brand color hex code?▼

Tesla's primary brand red hex code is #CC0000. This deep red is used in the Tesla logo and brand materials. The Pantone equivalent is approximately Pantone 186 C.

What is Tesla red in RGB?▼

Tesla red in RGB is rgb(204, 0, 0), corresponding to hex #CC0000. It is a darker, more controlled red than a pure #FF0000 red.

Why does Tesla use red?▼

Tesla uses red to communicate speed, energy, and passion — qualities associated with both performance vehicles and the brand's mission of electrifying transportation. The slightly darkened red (#CC0000) also signals precision and control, reflecting Tesla's engineering identity.

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