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Food & Beverage · Est. 1971

Starbucks Brand Colors

Starbucks' forest green identity evokes nature, freshness, and the coffeehouse culture of community and artisanal quality.

Starbucks Green#00704AStarbucks Light Green#CBA258Starbucks Black#1E3932

Starbucks Color Palette

ColorNameHexRGBCMYKPantoneUsage
Starbucks Green0,112,74100,0,33,563415 CPrimary brand color, logo, store design, cups
Starbucks Light Green203,162,880,24,56,217509 CSecondary accent, loyalty program
Starbucks Black30,57,5084,0,45,783435 CDark background, holiday branding

Starbucks Color Story

Starbucks' deep forest green was inspired by the Pacific Northwest maritime heritage where the company was founded. Green signals nature, freshness, and growth — qualities perfectly aligned with Starbucks' premium coffee sourcing story. The green also distinguishes Starbucks from the red-dominated fast food landscape, positioning it as a more premium, thoughtful alternative. The Siren logo in green has become one of the most globally recognized brand marks.

Use Starbucks Colors in CSS

CSS Variables
:root {
  --starbucks-starbucks-green: #00704A;
  --starbucks-starbucks-light-green: #CBA258;
  --starbucks-starbucks-black: #1E3932;
}

Frequently Asked Questions

What is Starbucks' brand color hex code?▼

Starbucks' primary brand green hex code is #00704A. This deep forest green is used in the Starbucks logo, store design, cups, and all primary brand communications.

What is Starbucks green in RGB?▼

Starbucks green in RGB is rgb(0, 112, 74), corresponding to hex #00704A. The Pantone equivalent is Pantone 3415 C.

Why does Starbucks use green?▼

Starbucks uses forest green (#00704A) to evoke the Pacific Northwest nature of its Seattle origins, the freshness of coffee ingredients, and a sense of premium artisanal quality. Green differentiates Starbucks from fast-food red competitors, positioning it as a more thoughtful, premium beverage brand.

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