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Social Media · Est. 2011

Snapchat Brand Colors

Snapchat's electric yellow exudes youthful energy, spontaneity, and the playful spirit of ephemeral photo sharing.

Snapchat Yellow#FFFC00Snapchat Black#000000

Snapchat Color Palette

ColorNameHexRGBCMYKPantoneUsage
Snapchat Yellow255,252,00,1,100,0395 CPrimary brand color, logo background, app icon
Snapchat Black0,0,00,0,0,100Black CGhost logo on yellow background, text

Snapchat Color Story

Snapchat's pure yellow (#FFFC00) is one of the most energetic and youthful brand colors in social media — it practically vibrates with immediacy and fun. Yellow was chosen to signal happiness, optimism, and speed, which perfectly aligns with Snapchat's core mechanic of sending photos that disappear. The black ghost on yellow creates maximum contrast and an unmistakably playful identity that resonates with Snapchat's teenage and young adult audience.

Use Snapchat Colors in CSS

CSS Variables
:root {
  --snapchat-snapchat-yellow: #FFFC00;
  --snapchat-snapchat-black: #000000;
}

Frequently Asked Questions

What is Snapchat's brand color hex code?▼

Snapchat's primary brand color is a near-pure yellow with the hex code #FFFC00. This highly saturated yellow is used as the background of the Snapchat ghost logo and app icon.

What is Snapchat yellow in RGB?▼

Snapchat yellow in RGB is rgb(255, 252, 0), corresponding to hex #FFFC00. It is almost a pure yellow with only a slight reduction in the blue channel.

Why does Snapchat use yellow?▼

Snapchat uses yellow because it conveys happiness, energy, and spontaneity — the exact emotions Snapchat wants users to associate with sharing moments. Yellow also stands out strongly on phone home screens, improving icon visibility and brand recall.

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