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Technology & Electronics · Est. 1938

Samsung Brand Colors

Samsung's deep blue brand identity communicates technology leadership, innovation, and global trustworthiness.

Samsung Blue#1428A0Samsung White#FFFFFF

Samsung Color Palette

ColorNameHexRGBCMYKPantoneUsage
Samsung Blue20,40,16093,83,0,02748 CPrimary brand color, logo, packaging
Samsung White255,255,2550,0,0,0WhiteLogo on dark backgrounds, product UI

Samsung Color Story

Samsung's deep blue (#1428A0) is one of the most conservative and authoritative in consumer electronics — it projects stability, reliability, and innovation without flash. The deep, almost navy blue was chosen to convey trustworthiness at the global scale Samsung operates. Unlike lighter tech blues, Samsung's dark blue leans into expertise and seriousness, positioning the brand as a technology leader rather than a consumer-friendly startup.

Use Samsung Colors in CSS

CSS Variables
:root {
  --samsung-samsung-blue: #1428A0;
  --samsung-samsung-white: #FFFFFF;
}

Frequently Asked Questions

What is the Samsung brand color hex code?▼

Samsung's official brand blue hex code is #1428A0. This deep blue appears in the Samsung logo, packaging, and official brand communications worldwide.

What is Samsung blue in RGB?▼

Samsung blue in RGB is rgb(20, 40, 160), corresponding to hex #1428A0. The Pantone equivalent is Pantone 2748 C.

Why does Samsung use blue as its brand color?▼

Samsung uses deep blue (#1428A0) to communicate trust, reliability, and technology leadership. Blue is the dominant color in global technology branding because it psychologically signals credibility and competence at scale.

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