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Luxury Watches · Est. 1905

Rolex Brand Colors

Rolex's deep green and gold palette is the ultimate visual shorthand for precision, prestige, and timeless success.

Rolex Green#006039Rolex Gold#AA8540Rolex White#FFFFFF

Rolex Color Palette

ColorNameHexRGBCMYKPantoneUsage
Rolex Green0,96,57100,0,40,623415 CPrimary brand color, crown logo background, packaging
Rolex Gold170,133,640,23,62,33110 CCrown logo, typography, Datejust bezel reference
Rolex White255,255,2550,0,0,0WhiteLogo text, clean marketing backgrounds

Rolex Color Story

Rolex's deep forest green is one of luxury's most distinctive brand colors — it is associated worldwide with success, exclusivity, and the quiet confidence of achievement. Green was chosen in part for its connection to nature, growth, and the baize of casino tables where Rolex watches were historically gifted as prizes. The gold crown and lettering elevate the green with precious metal associations, completing the picture of understated, enduring luxury.

Use Rolex Colors in CSS

CSS Variables
:root {
  --rolex-rolex-green: #006039;
  --rolex-rolex-gold: #AA8540;
  --rolex-rolex-white: #FFFFFF;
}

Frequently Asked Questions

What is the Rolex brand color hex code?▼

Rolex's primary brand green hex code is #006039. This deep forest green is used in the Rolex crown logo background, signature green boxes, and official brand communications.

What is Rolex green in RGB?▼

Rolex green in RGB is rgb(0, 96, 57), corresponding to hex #006039. The Pantone equivalent is approximately Pantone 3415 C.

Why does Rolex use green?▼

Rolex uses deep green to signal exclusivity, success, and quiet prestige. Green is associated with wealth and achievement, while Rolex's specific dark shade conveys stability and timelessness — qualities central to a brand that sells watches as generational investments.

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