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Social Media · Est. 2009

Pinterest Brand Colors

Pinterest's distinctive red-pink brand color evokes creativity, inspiration, and the visual discovery experience at the platform's core.

Pinterest Red#E60023Pinterest White#FFFFFF

Pinterest Color Palette

ColorNameHexRGBCMYKPantoneUsage
Pinterest Red230,0,350,100,85,10485 CPrimary brand color, logo, save button, app icon
Pinterest White255,255,2550,0,0,0WhiteLogo on dark backgrounds, UI backgrounds

Pinterest Color Story

Pinterest's red (#E60023) is deep and decisive — it commands attention on the visual-heavy grid that defines the platform experience. Red was chosen to make the 'Save' pin button unmissable across any type of content, from food photography to interior design boards. The color also carries a sense of passion and inspiration, aligning with Pinterest's identity as a platform for personal dreams and aspirations.

Use Pinterest Colors in CSS

CSS Variables
:root {
  --pinterest-pinterest-red: #E60023;
  --pinterest-pinterest-white: #FFFFFF;
}

Frequently Asked Questions

What is Pinterest's brand color hex code?▼

Pinterest's official brand red hex code is #E60023. This rich red is used in the Pinterest logo, the pin/save button, and the app icon.

What is Pinterest red in RGB?▼

Pinterest red in RGB is rgb(230, 0, 35), corresponding to hex #E60023. The Pantone equivalent is approximately Pantone 485 C.

Why does Pinterest use red?▼

Pinterest uses red to make the 'Save' pin button maximally visible across all types of content. Red also signals passion, inspiration, and creativity — emotions aligned with Pinterest's purpose as a platform for discovering and saving ideas.

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