Home/Brand Colors/Nike
Sports & Apparel · Est. 1964

Nike Brand Colors

Nike's bold black, white, and orange palette projects athleticism, confidence, and the relentless pursuit of performance.

Nike Black#111111Nike White#FFFFFFNike Orange#FF6600

Nike Color Palette

ColorNameHexRGBCMYKPantoneUsage
Nike Black17,17,170,0,0,93Black CPrimary brand color, Swoosh logo, primary apparel
Nike White255,255,2550,0,0,0WhiteSwoosh on dark backgrounds, website background
Nike Orange255,102,00,60,100,01655 CAccent color, Nike+ branding, performance lines

Nike Color Story

Nike's brand identity is built on the Swoosh — and that Swoosh is most powerful in black or white. The monochromatic approach allows Nike to let the design and athlete speak loudest, with color used as punctuation rather than as the message. The iconic orange accent appears in contexts linked to sport performance and digital products. Nike's restraint in color use is what makes its occasional bold color choices — like the neon colorways in performance shoes — feel electric.

Use Nike Colors in CSS

CSS Variables
:root {
  --nike-nike-black: #111111;
  --nike-nike-white: #FFFFFF;
  --nike-nike-orange: #FF6600;
}

Frequently Asked Questions

What is Nike's brand color hex code?▼

Nike's primary brand colors are black (#111111) and white (#FFFFFF). The official Nike orange accent color is #FF6600, used in Nike+ branding and performance product lines.

What is Nike's official color?▼

Nike does not have a single signature brand color like Coca-Cola or Starbucks. The Nike brand primarily uses black and white, which gives the Swoosh maximum versatility. Orange (#FF6600) is the most frequently used accent color.

What Pantone color is Nike orange?▼

Nike's orange accent is closest to Pantone 1655 C, with the hex equivalent of #FF6600 (RGB: 255, 102, 0). This orange is used in Nike+ apps, digital platforms, and certain product lines.

← View all brand color palettes