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Entertainment · Est. 1997

Netflix Brand Colors

Netflix's deep red on black creates a cinematic, premium identity that signals entertainment, boldness, and binge-worthy storytelling.

Netflix Color Palette

ColorNameHexRGBCMYKPantoneUsage
Netflix Red229,9,200,94,91,10485 CPrimary brand color, logo, app icon
Netflix Black20,20,200,0,0,92Black CBackground color for streaming interface
Netflix White255,255,2550,0,0,0WhiteText on dark backgrounds

Netflix Color Story

Netflix's deep red (#E50914) is distinct from a pure red — it carries a cinematic quality that feels more theatrical than urgent. Against the almost-black background that dominates the streaming interface, the red becomes a signal of drama and excitement. The brand was intentionally designed to feel like a dark movie theater, where the red curtains part and the show begins.

Use Netflix Colors in CSS

CSS Variables
:root {
  --netflix-netflix-red: #E50914;
  --netflix-netflix-black: #141414;
  --netflix-netflix-white: #FFFFFF;
}

Frequently Asked Questions

What is the Netflix brand color hex code?

The official Netflix red hex code is #E50914. This deep, slightly darker red is distinct from a pure red (#FF0000) and gives the Netflix brand a cinematic, premium feel.

What is the Netflix logo color in RGB?

The Netflix red in RGB is rgb(229, 9, 20), corresponding to hex #E50914. It is used in the Netflix logo, the 'N' icon, and the loading animation.

Why does Netflix use red and black?

Netflix uses red and black to create a cinematic atmosphere — the dark background mimics a movie theater, while the red acts like the theater curtains signaling entertainment and drama. This combination also ensures the logo is bold and instantly recognizable.

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