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Automotive / Luxury · Est. 1926

Mercedes-Benz Brand Colors

Mercedes-Benz's silver and black palette is the epitome of automotive luxury — refined, timeless, and commanding of immediate respect.

Mercedes Silver#9E9E9EMercedes Black#1A1A1AMercedes White#FFFFFF

Mercedes-Benz Color Palette

ColorNameHexRGBCMYKPantoneUsage
Mercedes Silver158,158,1580,0,0,38Cool Gray 7 CPrimary logo star color, brand materials
Mercedes Black26,26,260,0,0,90Black 6 CTypography, logo background
Mercedes White255,255,2550,0,0,0WhitePrimary website background, vehicle color

Mercedes-Benz Color Story

Mercedes-Benz's silver brand identity has deep roots in motorsport — German racing cars of the 1930s were stripped of their white paint to reduce weight, revealing the bare aluminum beneath, which became known as 'Silver Arrows.' This accidental color became a symbol of German engineering excellence and speed. The three-pointed star in silver against black or white remains one of automotive's most enduring luxury symbols.

Use Mercedes-Benz Colors in CSS

CSS Variables
:root {
  --mercedes-benz-mercedes-silver: #9E9E9E;
  --mercedes-benz-mercedes-black: #1A1A1A;
  --mercedes-benz-mercedes-white: #FFFFFF;
}

Frequently Asked Questions

What is Mercedes-Benz's brand color?▼

Mercedes-Benz's primary brand color is silver (#9E9E9E), representing the iconic 'Silver Arrows' motorsport heritage. The brand also uses black (#1A1A1A) and white extensively across vehicle and marketing contexts.

What is the Mercedes-Benz logo color hex?▼

The Mercedes three-pointed star logo is typically rendered in silver (#9E9E9E) or chrome effect. On marketing materials, it often appears as near-black (#1A1A1A) or white (#FFFFFF) depending on background.

Why are Mercedes called 'Silver Arrows'?▼

The 'Silver Arrows' nickname originated in 1934 when the Mercedes-Benz W25 racing car was slightly over the weight limit. The team stripped the white paint down to bare aluminum — and won. The silver metal cars were dubbed Silver Arrows, and the color became a symbol of German engineering excellence.

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