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Social Media / Professional Networking · Est. 2002

LinkedIn Brand Colors

LinkedIn's professional blue projects career ambition, trust, and the credibility expected by the world's largest professional network.

LinkedIn Blue#0A66C2LinkedIn White#FFFFFFLinkedIn Black#000000

LinkedIn Color Palette

ColorNameHexRGBCMYKPantoneUsage
LinkedIn Blue10,102,19495,47,0,247686 CPrimary brand color, logo, navigation, CTAs
LinkedIn White255,255,2550,0,0,0WhiteLogo text on blue, background
LinkedIn Black0,0,00,0,0,100Black CTypography, dark backgrounds

LinkedIn Color Story

LinkedIn's blue (#0A66C2) is a deep, serious shade that communicates professional credibility and corporate trustworthiness. Unlike the brighter blues of Facebook or Twitter, LinkedIn's blue skews darker and more formal, which perfectly suits a platform where careers and professional reputations are built. The 2019 rebrand updated the blue slightly for better digital accessibility while maintaining its authoritative character.

Use LinkedIn Colors in CSS

CSS Variables
:root {
  --linkedin-linkedin-blue: #0A66C2;
  --linkedin-linkedin-white: #FFFFFF;
  --linkedin-linkedin-black: #000000;
}

Frequently Asked Questions

What is LinkedIn's brand color hex code?▼

LinkedIn's official brand blue hex code is #0A66C2. This deep professional blue is used in the LinkedIn logo, navigation, and all call-to-action elements across the platform.

What is LinkedIn blue in RGB?▼

LinkedIn blue in RGB is rgb(10, 102, 194), corresponding to hex #0A66C2. The Pantone equivalent is approximately Pantone 7686 C.

Why does LinkedIn use blue?▼

LinkedIn uses blue to signal trustworthiness, professionalism, and reliability — the psychological associations most important for a platform where people manage their professional reputation. The darker shade compared to other social networks reinforces LinkedIn's more formal, business-focused positioning.

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