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Social Media · Est. 2010

Instagram Brand Colors

Instagram's gradient brand identity blends warm purples, pinks, and oranges to evoke creativity, self-expression, and the magic of a sunset.

Instagram Purple#833AB4Instagram Pink#C13584Instagram Orange#E1306CInstagram Yellow#F77737Instagram Gold#FCAF45

Instagram Color Palette

ColorNameHexRGBCMYKPantoneUsage
Instagram Purple131,58,18027,67,0,292602 CLogo gradient start
Instagram Pink193,53,1320,73,32,24241 CLogo gradient mid
Instagram Orange225,48,1080,78,52,12213 CLogo gradient transition
Instagram Yellow247,119,550,51,77,3151 CLogo gradient warm tone
Instagram Gold252,175,690,30,73,11225 CLogo gradient highlight

Instagram Color Story

Instagram's rebrand in 2016 replaced its skeuomorphic camera icon with a vibrant gradient logo that moves from purple through pink to orange and gold. The gradient was inspired by sunsets in New York City and represents the beauty of moments that Instagram users capture and share. The bold, warm spectrum distinguishes Instagram from the cold blues dominating other social platforms.

Use Instagram Colors in CSS

CSS Variables
:root {
  --instagram-instagram-purple: #833AB4;
  --instagram-instagram-pink: #C13584;
  --instagram-instagram-orange: #E1306C;
  --instagram-instagram-yellow: #F77737;
  --instagram-instagram-gold: #FCAF45;
}

Frequently Asked Questions

What are the Instagram brand colors hex codes?▼

Instagram's logo gradient uses these hex values: purple #833AB4, pink #C13584, red-pink #E1306C, orange #F77737, and gold #FCAF45. The gradient flows from purple through pink to warm orange-gold.

What is Instagram's primary color?▼

Instagram does not have a single primary color — its identity is defined by a gradient spanning purple (#833AB4), pink (#C13584), and orange/gold (#F77737 to #FCAF45). All five colors together form the brand's signature visual.

Why did Instagram change to a gradient logo?▼

Instagram rebranded in 2016 from a brown skeuomorphic camera to a vibrant gradient icon to better reflect its creative, visual-first identity. The gradient was inspired by sunsets and represents capturing beautiful moments.

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