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Social Media · Est. 2004

Facebook Brand Colors

Facebook's iconic blue palette communicates trust, connectivity, and calm reliability for the world's largest social network.

Facebook Blue#1877F2Facebook White#FFFFFFFacebook Dark#050505

Facebook Color Palette

ColorNameHexRGBCMYKPantoneUsage
Facebook Blue24,119,24290,51,0,52727 CPrimary brand color, logo, navigation
Facebook White255,255,2550,0,0,0WhiteBackground, logo text on blue
Facebook Dark5,5,50,0,0,98Black CDark mode background, text

Facebook Color Story

Facebook founder Mark Zuckerberg chose blue because he is red-green colorblind, and blue is the color he can see most vividly. Beyond that personal reason, blue psychologically signals trust, reliability, and openness — ideal for a platform asking billions of people to share their personal lives. The 2019 rebrand updated the blue to a more vivid, modern shade (#1877F2) to differentiate from competitors.

Use Facebook Colors in CSS

CSS Variables
:root {
  --facebook-facebook-blue: #1877F2;
  --facebook-facebook-white: #FFFFFF;
  --facebook-facebook-dark: #050505;
}

Frequently Asked Questions

What is the Facebook brand color hex code?▼

The official Facebook brand blue hex code is #1877F2. This updated shade was introduced in the 2019 rebrand and is used in the Facebook logo, app icon, and across facebook.com.

Why is Facebook blue?▼

Facebook is blue because founder Mark Zuckerberg is red-green colorblind and can see blue most clearly. Blue also psychologically conveys trust and reliability, which aligns with Facebook's mission of connecting people.

What RGB value is Facebook blue?▼

The Facebook blue RGB value is rgb(24, 119, 242), corresponding to hex #1877F2. The CMYK equivalent is approximately C:90 M:51 Y:0 K:5.

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