Home/Brand Colors/Dropbox
Technology / Cloud Storage · Est. 2007

Dropbox Brand Colors

Dropbox's vivid blue and clean white identity communicates simplicity, reliability, and the open, connected nature of cloud storage.

Dropbox Blue#0061FFDropbox White#FFFFFFDropbox Black#1E1919

Dropbox Color Palette

ColorNameHexRGBCMYKPantoneUsage
Dropbox Blue0,97,255100,62,0,02727 CPrimary brand color, logo, app icon, CTAs
Dropbox White255,255,2550,0,0,0WhiteLogo on dark backgrounds, UI backgrounds
Dropbox Black30,25,250,3,3,88Black 6 CTypography, dark mode elements

Dropbox Color Story

Dropbox's electric blue (#0061FF) is one of the most vivid, saturated blues in tech branding — it signals openness, sky, and the limitless space of the cloud. The blue was part of a major rebrand in 2017 that moved Dropbox from a purely functional file storage tool to a creative platform identity. The brand expanded its palette to include bright, expressive colors while keeping the signature blue as the unifying thread.

Use Dropbox Colors in CSS

CSS Variables
:root {
  --dropbox-dropbox-blue: #0061FF;
  --dropbox-dropbox-white: #FFFFFF;
  --dropbox-dropbox-black: #1E1919;
}

Frequently Asked Questions

What is Dropbox's brand color hex code?▼

Dropbox's primary brand blue hex code is #0061FF. This vivid, electric blue is used in the Dropbox logo, app icon, and call-to-action elements across all brand touchpoints.

What is Dropbox blue in RGB?▼

Dropbox blue in RGB is rgb(0, 97, 255), corresponding to hex #0061FF. The Pantone equivalent is approximately Pantone 2727 C.

Why did Dropbox change its brand design in 2017?▼

Dropbox rebranded in 2017 to evolve from a functional storage utility to a creative work platform. The rebrand introduced a more expressive, colorful visual identity while keeping the electric blue (#0061FF) as the primary brand anchor. The new identity was designed to reflect the creative professionals who use Dropbox.

← View all brand color palettes