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Food & Beverage · Est. 1886

Coca-Cola Brand Colors

Coca-Cola's iconic red and white palette is one of the most recognizable brand identities in history, evoking happiness, energy, and refreshment.

Coca-Cola Red#F40009Coca-Cola White#FFFFFF

Coca-Cola Color Palette

ColorNameHexRGBCMYKPantoneUsage
Coca-Cola Red244,0,90,100,100,4485 CPrimary brand color, can design, logo, advertising
Coca-Cola White255,255,2550,0,0,0WhiteLogo script lettering, label backgrounds

Coca-Cola Color Story

Coca-Cola's red is perhaps the most powerful brand color in history — so consistent over 130+ years that it has become synonymous with happiness and refreshment itself. The company famously influenced the modern image of Santa Claus through its red-and-white holiday advertising in the 1930s. Research has shown that Coca-Cola red is immediately identifiable even without the logo, which is the ultimate measure of color brand equity.

Use Coca-Cola Colors in CSS

CSS Variables
:root {
  --coca-cola-coca-cola-red: #F40009;
  --coca-cola-coca-cola-white: #FFFFFF;
}

Frequently Asked Questions

What is the Coca-Cola brand color hex code?▼

The official Coca-Cola red hex code is #F40009. This distinctive red has been the cornerstone of Coca-Cola's brand identity since the late 19th century and is one of the most recognized colors in the world.

What is Coca-Cola red in RGB?▼

Coca-Cola red in RGB is rgb(244, 0, 9), corresponding to hex #F40009. The Pantone equivalent is Pantone 485 C.

Has Coca-Cola always used red?▼

Yes. Coca-Cola has used red as its primary brand color since the late 1800s. The consistency of this color across 130+ years of marketing is one of the most remarkable examples of brand color discipline in history.

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