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Luxury Fashion · Est. 1910

Chanel Brand Colors

Chanel's timeless black and white identity is the purest expression of French elegance — where absence of color becomes the ultimate luxury statement.

Chanel Black#000000Chanel White#FFFFFFChanel Beige#C9B99A

Chanel Color Palette

ColorNameHexRGBCMYKPantoneUsage
Chanel Black0,0,00,0,0,100Black CPrimary brand color, logo, packaging, little black dress
Chanel White255,255,2550,0,0,0WhiteLogo on dark backgrounds, gardenia floral motif
Chanel Beige201,185,1540,8,25,219183 CPackaging accent, classic tweed reference

Chanel Color Story

Gabrielle 'Coco' Chanel revolutionized fashion by liberating women from color — her declaration that black is the most elegant color was radical in an era of ornate, colorful Victorian fashion. The stark black-and-white Chanel brand identity reflects this philosophy: true luxury needs no decoration. The interlocking CC logo in black or white remains one of the most powerful symbols in global fashion.

Use Chanel Colors in CSS

CSS Variables
:root {
  --chanel-chanel-black: #000000;
  --chanel-chanel-white: #FFFFFF;
  --chanel-chanel-beige: #C9B99A;
}

Frequently Asked Questions

What are Chanel's brand colors?▼

Chanel's official brand colors are black (#000000) and white (#FFFFFF). The classic beige (#C9B99A) appears in packaging and references Chanel's iconic tweed fabric. Chanel's brand identity is intentionally minimal — its power lies in the absence of color.

What is the Chanel logo color hex?▼

The Chanel interlocking CC logo is rendered in black (#000000) on white backgrounds or white (#FFFFFF) on black backgrounds. There is no single logo color — the logo adapts to maximum contrast.

Why does Chanel use black and white?▼

Chanel uses black and white because Gabrielle Chanel believed black was the purest form of elegance. She famously said 'Before Chanel, black was for mourning; after Chanel, it was for living.' The monochromatic palette signals that Chanel does not need color to assert luxury — the design speaks for itself.

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