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Automotive / Luxury · Est. 1916

BMW Brand Colors

BMW's blue and white roundel emblem is one of the most recognized automotive brand marks in the world, projecting precision engineering and premium quality.

BMW Blue#0166B1BMW White#FFFFFFBMW Black#000000

BMW Color Palette

ColorNameHexRGBCMYKPantoneUsage
BMW Blue1,102,17799,42,0,31300 CPrimary brand color, roundel logo, branding
BMW White255,255,2550,0,0,0WhiteRoundel alternating quadrants
BMW Black0,0,00,0,0,100Black CRoundel border, typography

BMW Color Story

BMW's blue and white roundel has been in use since 1917, originally representing the blue and white of the Bavarian state flag. It was later reinterpreted as a spinning aircraft propeller during BMW's aviation engine years — though this origin story was actually a marketing invention from the 1940s. The consistent use of blue and white over more than a century has made BMW's roundel one of the most valuable visual brand assets in automotive history.

Use BMW Colors in CSS

CSS Variables
:root {
  --bmw-bmw-blue: #0166B1;
  --bmw-bmw-white: #FFFFFF;
  --bmw-bmw-black: #000000;
}

Frequently Asked Questions

What is BMW's brand color hex code?▼

BMW's primary brand blue hex code is #0166B1. This rich blue is used in the BMW roundel (logo) and across official BMW branding. The Pantone equivalent is Pantone 300 C.

What colors are in the BMW logo?▼

The BMW logo (roundel) uses three colors: BMW Blue (#0166B1), White (#FFFFFF), and Black (#000000) for the outer ring. The four-quadrant design alternates blue and white.

What does the BMW roundel represent?▼

BMW's roundel blue-and-white design is based on the Bavarian state flag's colors. The popular belief that it depicts a spinning propeller was actually a marketing narrative from the 1940s. In reality, BMW registered the roundel logo in 1917 as a corporate trademark.

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