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Technology · Est. 1976

Apple Brand Colors

Apple's brand identity is built on minimalist neutrals — black, white, and silver — that project premium quality and elegant simplicity.

Apple Black#1D1D1FApple White#F5F5F7Apple Blue#0071E3Apple Silver#86868B

Apple Color Palette

ColorNameHexRGBCMYKPantoneUsage
Apple Black29,29,310,0,0,88Black 6 CPrimary text, dark backgrounds, product branding
Apple White245,245,2470,0,0,4WhiteBackground, product surfaces
Apple Blue0,113,227100,50,0,11285 CCTA buttons, links on apple.com
Apple Silver134,134,1390,0,0,46Cool Gray 7 CSecondary text, product colorway

Apple Color Story

Apple's color strategy is one of the most disciplined in branding — its identity relies on stark blacks, pure whites, and precise neutrals to let the product speak. The blue accent is used sparingly for calls to action, making it feel more deliberate and premium. This restraint signals confidence: Apple doesn't need color to get attention.

Use Apple Colors in CSS

CSS Variables
:root {
  --apple-apple-black: #1D1D1F;
  --apple-apple-white: #F5F5F7;
  --apple-apple-blue: #0071E3;
  --apple-apple-silver: #86868B;
}

Frequently Asked Questions

What is Apple's brand color hex code?▼

Apple's primary brand colors are Apple Black (#1D1D1F) used for text and branding, and Apple White (#F5F5F7) for backgrounds. The accent blue used for buttons on apple.com is #0071E3.

What is the hex code for the Apple logo?▼

The Apple logo is typically rendered in black (#1D1D1F) on light backgrounds or white (#FFFFFF) on dark backgrounds. The classic rainbow logo is no longer used in current branding.

Does Apple have an official brand color?▼

Apple's official brand colors are a minimalist palette of near-black (#1D1D1F), off-white (#F5F5F7), and an accent blue (#0071E3) for interactive elements. Apple emphasizes simplicity over a colorful palette.

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