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Travel & Hospitality · Est. 2008

Airbnb Brand Colors

Airbnb's warm coral-pink 'Rausch' color humanizes travel and home-sharing with a sense of warmth, belonging, and adventure.

Rausch (Airbnb Red)#FF5A5FBabu (Teal)#00A699Arches (Orange)#FC642DHof (Gray)#484848

Airbnb Color Palette

ColorNameHexRGBCMYKPantoneUsage
Rausch (Airbnb Red)255,90,950,65,63,02348 CPrimary brand color, logo, CTAs
Babu (Teal)0,166,153100,0,9,353272 CSecondary brand color, trust indicators
Arches (Orange)252,100,450,60,82,11655 CAccent, price highlights
Hof (Gray)72,72,720,0,0,72Cool Gray 11 CBody text, secondary UI elements

Airbnb Color Story

Airbnb's brand colors were given human names — Rausch, Babu, Arches, Hof — to reinforce the company's core value of belonging. 'Rausch' (the primary coral-red) is warm and inviting rather than aggressive, perfectly balancing urgency with approachability. The teal 'Babu' adds a sense of trust and calm, while the full palette's warmth distinguishes Airbnb from cold, corporate travel brands.

Use Airbnb Colors in CSS

CSS Variables
:root {
  --airbnb-rausch-airbnb-red: #FF5A5F;
  --airbnb-babu-teal: #00A699;
  --airbnb-arches-orange: #FC642D;
  --airbnb-hof-gray: #484848;
}

Frequently Asked Questions

What is the Airbnb brand color hex code?▼

Airbnb's primary brand color is called 'Rausch,' with the hex code #FF5A5F. This warm coral-red appears in the Airbnb logo, app icon, and key call-to-action elements.

What is Airbnb's color called?▼

Airbnb's signature brand color is officially called 'Rausch' (hex #FF5A5F). The full Airbnb brand palette also includes 'Babu' (teal #00A699), 'Arches' (orange #FC642D), and 'Hof' (dark gray #484848).

Why does Airbnb use a coral-red color?▼

Airbnb uses the warm coral 'Rausch' (#FF5A5F) because it conveys warmth and belonging — the company's core brand value — without the aggression of a pure red. The coral reads as friendly and human, which is essential for a platform built on trust between strangers.

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