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#A34891#A34891

#A34891 color code is #A34891. Use this page to get all code formats, explore shades and tints, and find colors that work with #a34891.

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Explore #A34891

#A34891 Accessibility & WCAG Contrast

Relative luminance of #A34891 is 0.1447. Its WCAG contrast ratio is 5.39:1 against white and 3.89:1 against black. Use the card with the higher ratio for body text.

The quick brown fox
#A34891 on white5.39:1AA
The quick brown fox
#A34891 on black3.89:1AA Large
The quick brown fox
White on #A348915.39:1AA
The quick brown fox
Black on #A348913.89:1AA Large

#A34891 — Frequently Asked Questions

What is the hex code for #A34891?+
The hex code for #A34891 is #A34891. In RGB it's rgb(163, 72, 145), and in HSL it's hsl(312, 39%, 46%).
What is the RGB value of #A34891?+
#A34891 in RGB is (163, 72, 145). Written in CSS: rgb(163, 72, 145).
What is the CMYK value of #A34891?+
#A34891 converts to CMYK(0%, 56%, 11%, 36%) for print. Hex equivalent is #A34891.
Is #a34891 a warm or cool color?+
#A34891 (#A34891) is a transitional magenta — its hue sits at 312° on the color wheel, placing it in the transitional part of the spectrum.
What color family does #a34891 belong to?+
#A34891 belongs to the magenta family. Its HSL is 312°, 39%, 46% — a transitional tone within the broader magenta group.
Is #a34891 accessible for body text on a white background?+
#A34891 on white reaches a WCAG contrast ratio of 5.39:1 — passes WCAG AA for body text on white.
What is the closest Pantone match for #a34891?+
The nearest Pantone match for #A34891 (#A34891) is 19-3223 Plum, calculated by Euclidean RGB distance over the Pantone Matching System.

How to use #A34891 in design

Practical guidance for using #a34891 (#A34891) across four design contexts, derived from its hue, lightness, saturation, and WCAG contrast.

Web & UI design

Use #A34891 (#A34891) as primary text or icon color on white backgrounds — at 5.4:1 contrast it passes WCAG AA for body copy. Avoid placing #a34891 text on dark surfaces; the contrast drops below the AA threshold.

Branding & identity

As a brand color, #A34891 (#A34891) reads as balanced and approachable and versatile across product tiers. It fits naturally into fashion, beauty, music, youthful events. Pair it with a higher-contrast accent (warm if magenta runs cool, cool if it runs warm) for visual hierarchy. Test legibility on both your logo and small UI text before locking it in — saturation that works on a 200px logo can feel overpowering at favicon scale.

Fashion & apparel

#A34891 flatters cool-leaning skin tones (pink, rosy, blue undertones) and works best in autumn/winter collections. Pair it with cool neutrals (charcoal, slate, off-white, black) and it works as a sophisticated alternative to navy. Deep cool tones photograph richly under indoor light and read as quiet luxury — strong choice for eveningwear.

Interior design

#A34891 works as either a primary wall color or a strong accent — versatile across most rooms. As a wall color it pairs with white trim and warm wood; as an accent (sofa, chair, large art) it lifts a neutral room without overwhelming it. Test a large swatch against your room's natural light at three times of day before committing — mid-tone colors shift more than light or dark colors do.