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#704643#704643

#704643 color code is #704643. Use this page to get all code formats, explore shades and tints, and find colors that work with #704643.

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Explore #704643

#704643 Accessibility & WCAG Contrast

Relative luminance of #704643 is 0.0823. Its WCAG contrast ratio is 7.94:1 against white and 2.65:1 against black. Use the card with the higher ratio for body text.

The quick brown fox
#704643 on white7.94:1AAA
The quick brown fox
#704643 on black2.65:1Fail
The quick brown fox
White on #7046437.94:1AAA
The quick brown fox
Black on #7046432.65:1Fail

#704643 — Frequently Asked Questions

What is the hex code for #704643?+
The hex code for #704643 is #704643. In RGB it's rgb(112, 70, 67), and in HSL it's hsl(4, 25%, 35%).
What is the RGB value of #704643?+
#704643 in RGB is (112, 70, 67). Written in CSS: rgb(112, 70, 67).
What is the CMYK value of #704643?+
#704643 converts to CMYK(0%, 37%, 40%, 56%) for print. Hex equivalent is #704643.
Is #704643 a warm or cool color?+
#704643 (#704643) is a warm red — its hue sits at 4° on the color wheel, placing it in the warm part of the spectrum.
What color family does #704643 belong to?+
#704643 belongs to the red family. Its HSL is 4°, 25%, 35% — a warm tone within the broader red group.
Is #704643 accessible for body text on a white background?+
#704643 on white reaches a WCAG contrast ratio of 7.94:1 — passes WCAG AAA for body text on white.
What is the closest Pantone match for #704643?+
The nearest Pantone match for #704643 (#704643) is 4121 C Bark, calculated by Euclidean RGB distance over the Pantone Matching System.

How to use #704643 in design

Practical guidance for using #704643 (#704643) across four design contexts, derived from its hue, lightness, saturation, and WCAG contrast.

Web & UI design

Use #704643 (#704643) as primary text or icon color on white backgrounds — at 7.9:1 contrast it passes WCAG AAA for body copy. Avoid placing #704643 text on dark surfaces; the contrast drops below the AA threshold.

Branding & identity

As a brand color, #704643 (#704643) reads as considered and grown-up and versatile across product tiers. It fits naturally into food, alerts, sports, romance, energy drinks. Pair it with a single bold accent so it doesn't read as too quiet. Test legibility on both your logo and small UI text before locking it in — saturation that works on a 200px logo can feel overpowering at favicon scale.

Fashion & apparel

#704643 flatters warm-leaning skin tones (golden, peach, olive undertones) and works well in spring/summer collections. It pairs naturally with warm neutrals (cream, camel, brown, olive) and contrasts effectively with denim or navy. As an accent piece — scarf, bag, shoes — #704643 can carry an entire neutral outfit; as a head-to-toe color it can overwhelm and is best reserved for evening or statement pieces.

Interior design

#704643 works as either a primary wall color or a strong accent — versatile across most rooms. As a wall color it pairs with white trim and warm wood; as an accent (sofa, chair, large art) it lifts a neutral room without overwhelming it. Test a large swatch against your room's natural light at three times of day before committing — mid-tone colors shift more than light or dark colors do.