Chocolate and Ochre are near-identical orange shades — they sit within a few degrees of hue, lightness, and saturation of each other. The difference is mostly in name and historical use. Chocolate and Ochre are near-identical orange shades — they sit within a few degrees of hue, lightness, and saturation of each other. The difference is mostly in name and historical use. Chocolate (#D2691E) has an HSL of 25°, 75%, 47%, whereas Ochre (#CC7722) sits at 30°, 71%, 47%.
Four real design scenarios, with the recommended pick based on hue, saturation, and WCAG contrast.
Chocolate is more saturated (75% HSL vs 71%) so it reads as bolder and more memorable at logo scale, while Ochre can feel washed out when printed small.
Chocolate hits a 3.63:1 WCAG contrast against white — safer for text-heavy interfaces — where Ochre only reaches 3.37:1 and risks failing AA at small body sizes.
Chocolate is a warm tone that flatters spring/summer collections and warmer skin undertones, while Ochre leans warmer and is better suited to autumn/winter layering.
Ochre is the more muted of the two (71% saturation) and sits more calmly on large wall surfaces, while Chocolate's higher chroma can overwhelm a room when used beyond accent pieces.
Chocolate (#D2691E) is a medium, vivid orange with a warm undertone — it feels balanced, versatile and bright, energetic, eye-catching.
Ochre (#CC7722) is a medium, vivid orange with a warm undertone — it feels balanced, versatile and bright, energetic, eye-catching.
Text legibility depends on the contrast ratio between foreground and background. WCAG 2.1 AA requires at least 4.5:1 for normal text and 3:1 for large text; AAA requires 7:1. Use these numbers to choose accessible combinations for your design.
Each color has a dedicated page with shades, tints, CSS name, pairings, and color psychology.